BET AWARDS ’10 to Honor Musical Icon, Prince with the 2010 Lifetime Achievement Award

Dearly Beloved… on June 27 we will gather at the Shrine Auditorium and mark the 10 year anniversary of the hottest award show in cable television, the BET AWARDS. This year, BET will honor the musical legacy and genius that is Prince as the recipient of the Lifetime Achievement Award, an honor bestowed to the most significant and influential individuals in music history.

A musical legend, Prince is one of the most talented, successful and prolific musicians ever, producing ten platinum albums, thirty Top 40 singles to this point in his career. His unique, individual and stunningly original musical style broke barriers and has influenced almost every music maker of the past 30 years. Prince’s music transcends all generations.

Since its inception, the BET AWARDS has given the Lifetime Achievement Award to the most deserving artists in music history. Whitney Houston (2001), Earth Wind & Fire (2002), James Brown (2003), Isley Brothers (2004), Gladys Knight (2005), Chaka Khan (2006), Diana Ross (2007), Al Green (2008), The O’Jays (2009)… and now Prince is inducted into this elite group.

“We are humbled that Prince will be our lifetime achievement award recipient,” said Stephen G. Hill, President of Programming, Music and Specials. “Genre smasher, virtuoso musician, one of the most emotional singers of all time; words are too weak to describe just what he means to our culture. We have a different kind of tribute planned for him as his unique style deserves a unique honor. Prince is dynamic. Prince is genius. Prince is music.”